Gamification is the practice of applying game mechanics to non-gaming elements to enhance workplace productivity, employee engagement and drive optimum business outcomes. In today’s modern era, gamified learning has become more technology-driven, resulting in the emergence of plethora of industries that provide training as fun and entertainment. A gamified learning approach helps to engage more in training programs that they used to find boring. For trainers, it increases the opportunities to adopt gamification as a strategy to enhance teaching and assessment. Consequently, it boosts self-improvement and encourages learners by giving badges, reward points and high scores.
Proven Methods to Gamification
Learning and games are most often associated with practices meant to support workforce training, especially in the sales domain, compliance training and others. Today, sales training is experiencing huge interest and uptakes in gamification strategies due to variety of factors. First, most sales professionals are very competitive by nature and this fact drives their understanding and engagement. Second, sales people participate more in game-based learning and track their own performances through badges and rewards. Employees in their defined set of job profiles can avail benefit from active participation in gamified learning experiences which include:
New product knowledge in a new learning environment.
Certification on successful completion of online courses.
Assessment of progress reports helps to analyze the performance of competitors as well as the ever-changing market dynamics.
Motivate learners to participate more in game-based learning and enhance their product knowledge and expertise.
Employee Onboarding Training
Learner-centric gamification has become very popular for new hires and job onboarding programs. New employees are excited to start a new job so it is important to motivate them to participate in training programs and enhance their learning experience. Gamification is applied to online learning which is then accessed by new hires from the time they acquire new positions. Employees learn about the new workplace environment as they probe into their new roles and connect with their peers as well as managers through games and social interactions.
Gamification is also introduced for event marketing campaigns where programs are organized to inform employees about the organization’s products and services. Educators prepare and distribute training materials and impart online training sessions to reach a wider and diverse audience. Applying gamification to e-learning boosts the interests of learners and make their experience more fun and engaging.
Marketing-oriented learning programs comprise of making a game out of learning associated with a new product or service. Gamification helps to identify how learners gain information about new products, enhance their knowledge level and share more information with each other. Gamified learning comprises of the blend of formal and informal learning interactions that contribute to every learner’s performance, job status and awarded recognition.